holistic marketing

Neolog's assembles marketing projects for its clients based on the overall profile of the business and its top-level goals, combining aspects of design, marketing, copywriting and PR so that the building blocks of the project complement each other and increase the effectiveness with which we can achieve the overall goal.

roi-focused approach

All of our marketing initiatives are based on a mathematical understanding of what we call "NPVM"-the "Net Present Value of Marketing." We judge marketing initiatives the same way financial analysts judge corporate projects: based on the potential return to the client. We base our marketing recommendations on the quantitative data we have gathered over the years, and constantly monitor existing projects and adjust based on the quantitative performance.